Our product design practice covers discovery through delivery — user research, information architecture, interactive prototyping, visual design, and a complete design system hand-off. We work in Figma, move fast with structured process, and stay involved through engineering to make sure what ships matches what was designed.
Benefits of Working with Our Design Team
Research-Led Decisions
We start with real users — interviews, behavioral analysis, and workflow mapping before any pixels move. Assumptions are the enemy of usable software.
Rapid Prototyping
Interactive, testable prototypes that validate ideas early and eliminate costly development rework before engineers write a single line.
Scalable Design Systems
Component libraries and design tokens that keep your UI consistent as the product grows — handed off in Figma with full documentation.
Accessibility First
WCAG 2.1 AA-compliant designs by default — because inclusive design is good design, and it reduces legal and reputational risk.
Brand Alignment
Every interface decision reflects and strengthens your brand identity — consistent tone, color, and motion across every touchpoint.
Our Design Process
- 01
Discovery and Research
Design without research is guesswork.
Stakeholder Interviews
Understanding your business goals, constraints, and the outcomes that define success.
User Research
Interviews, surveys, and competitive analysis to understand who we're designing for.
Current State Audit
Reviewing existing flows and identifying friction points before redesigning anything.
- 02
Information Architecture
Structure before style.
User Flows
Mapping every path through the product — including edge cases and error states.
Content Hierarchy
Determining what information matters most and how to surface it at the right moment.
- 03
Prototyping and Testing
Validate before you build.
Wireframes
Low-fidelity screens iterated quickly to explore layout and flow options.
Interactive Prototype
Clickable Figma prototype for usability testing and stakeholder sign-off.
Usability Testing
Real users, real tasks — identifying friction before development begins.
- 04
Visual Design
Polish that serves the product.
UI Design
High-fidelity screens with your brand applied — color, typography, iconography, and motion.
Design System
A complete component library and documentation that your engineering team can build from confidently.
- 05
Developer Handoff
Specs that actually get built correctly.
Annotated Specs
Spacing, states, responsive behavior, and interaction notes documented for every component.
Implementation Support
We stay involved during development to review builds and answer questions before they become bugs.
Why RothTech
We design products, not screens — thinking through the entire user journey, the edge cases, and the states that no one tests until a customer hits them in production.